A Guide to Building Brand Personality
The success of this process is measured by the tangible results produced in us. It will advance our career, increase our financial independence, develop deeper relationships, grow spiritually, have more energy and contribute to our community.
Here is a question for you. What do Seth Godin, Kim Kardashian, Taylor Swift, and Richard Branson all have in common?
If the first thing that comes to mind is that they have millions of followers on social media, you are right about that. That’s definitely true.
But the answer I am looking for is the reason behind their millions of followers on social media. There’s a single strategy they all share, a strategy that drives enormous numbers of people to follow them.
The answer: their brands are big on personality.
It would actually be truer to say that their personalities are their brands. From their signature look to their unique ways of expressing themselves, these people package their content in a way that sets them apart from anybody else in their niche.
When you have great content, really smart offers, and a foolproof marketing strategy and you are still not getting the traction your brand deserves, what you may be missing is personality.
People respect someone who works really hard. But they love someone whom they feel is real, someone they can connect with. And in a marketplace that’s bursting with hard-working, hustling entrepreneurs, people are more likely to follow their heart than anything else. What you want is for their heart to lead them to you.
Our discussion topic for September 19th is about how you can make it happen for you!
Pay for own meal and drinks.
Non-members are welcome to attend one time!