Promote Your Business

SBO Dinner Meeting

  • Thu, June 18, 2015
  • 6:00 PM - 9:00 PM
  • Applebee's, 98 Shaw Avenue, Clovis 93612


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Why your Small Business Needs Integrated Marketing Communications

The purpose of integrated marketing communications is to ensure that your message is consistent in the variety of media you use to reach your customers. This includes both online and offline promotions and advertising with the intent to create maximum impact at a lower cost. 

Why is integrating your marketing media and tools important today?

  • There are so many more choices in the delivery of your message and the form it takes that it makes it more imperative to be consistent.
  • Customers have 24/7 access to services and products so you need to include 24/7 marketing tools in your mix.
  • Today’s ability to target audiences allows you to maximize your marketing dollars by being selective.

We will look at and discuss the media you are using to deliver your message both online and offline.

  • Do you go with the least expensive or do you really look at what media would have the most impact to reach YOUR customer?
  • Do you make decisions based on who knocks on your door instead of following your plan?
  • Do you use print advertising because it’s the only thing you are familiar with?

Maybe it’s time to mix it up and try new ways of communicating with your target audience. Integrate your media by trying alternatives to your previous marketing methods. It’s time to think of ways to use social media to nurture client relationships.

Non-members are welcome to attend one time!

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